{"id":151,"date":"2023-10-18T17:52:52","date_gmt":"2023-10-18T08:52:52","guid":{"rendered":"https:\/\/blueutd.com\/sbl\/deloitte-wp\/?post_type=case&p=151"},"modified":"2023-11-17T09:11:33","modified_gmt":"2023-11-17T00:11:33","slug":"%e5%9c%b0%e5%9f%9f%e3%82%b3%e3%83%9f%e3%83%a5%e3%83%8b%e3%83%86%e3%82%a3%e3%81%ab%e6%b5%b8%e9%80%8f%e3%81%97%e3%81%a6%e3%81%84%e3%81%8fpacific-rim-cup%e3%81%8b%e3%82%89%e5%ad%a6%e3%81%b6","status":"publish","type":"case","link":"https:\/\/blueutd.com\/sbl\/case\/2023\/10\/18\/151\/","title":{"rendered":"\u5730\u57df\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u6d78\u900f\u3057\u3066\u3044\u304fPacific Rim Cup\u304b\u3089\u5b66\u3076 [Also in English]"},"content":{"rendered":"

2023\u5e748\u67085\u65e5\u3001\u7c73\u56fd\u30cf\u30ef\u30a4\u5dde\u306b\u304a\u3044\u3066\u300cPacific Rim Cup Keiki Soccer Clinic 2023\u300d\u304c\u958b\u50ac\u3055\u308c\u305f\u3002\u5143\u30b5\u30c3\u30ab\u30fc\u65e5\u672c\u4ee3\u88683\u540d\u3068\u30cf\u30ef\u30a4\u51fa\u8eab\u306e\u5143\u30d7\u30ed\u30b5\u30c3\u30ab\u30fc\u9078\u624b\u304c\u30b9\u30da\u30b7\u30e3\u30eb\u30b3\u30fc\u30c1\u3068\u3057\u3066\u53c2\u52a0\u3057\u305f\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001300\u540d\u3092\u8d85\u3048\u308b\u5b50\u3069\u3082\u306e\u7b11\u9854\u3084\u6b53\u58f0\u3067\u8cd1\u308f\u3063\u305f\u3002<\/p>\n

\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u3053\u308c\u306f\u5358\u306a\u308b\u5b50\u3069\u3082\u305f\u3061\u306e\u305f\u3081\u306e\u30b5\u30c3\u30ab\u30fc\u6559\u5ba4\u3067\u306f\u306a\u304b\u3063\u305f\u3002\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u8fbc\u3081\u3089\u308c\u305f\u601d\u3044\u3001\u72d9\u3044\u3001\u305d\u3057\u30662008\u5e74\u304b\u3089\u7d99\u7d9a\u3057\u3066\u3044\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u610f\u5473\u3092\u8003\u3048\u3066\u307f\u308b\u3002<\/p>\n

\u30cf\u30ef\u30a4\u3067\u958b\u50ac\u3055\u308c\u308b\u30b5\u30c3\u30ab\u30fc\u306e\u56fd\u969b\u30a4\u30d9\u30f3\u30c8Pacific Rim Cup<\/strong><\/h2>\n

Pacific Rim Cup (\u4ee5\u964dPRC)\u306f2018\u5e74\u306b\u7b2c1\u56de\u5927\u4f1a\u304c\u958b\u50ac\u3055\u308c\u305f\u3002\u65e5\u672c\u306e\u30b5\u30c3\u30ab\u30fc\u30af\u30e9\u30d6\u3068MLS(Major League Soccer)\u306e\u30c1\u30fc\u30e0\u304c\u5bfe\u6226\u3059\u308b\u30b5\u30c3\u30ab\u30fc\u306e\u56fd\u969b\u30de\u30c3\u30c1\u3067\u3042\u308b\u3002\u8a66\u5408\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5b50\u3069\u3082\u5411\u3051\u306e\u30b5\u30c3\u30ab\u30fc\u30af\u30ea\u30cb\u30c3\u30af\u3084\u8a18\u8005\u4f1a\u898b\u3001\u30d1\u30fc\u30c6\u30a3\u306a\u3069\u6570\u65e5\u9593\u306b\u308f\u305f\u3063\u3066\u884c\u308f\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3001\u30db\u30ce\u30eb\u30eb\u30de\u30e9\u30bd\u30f3\u3084\u30c6\u30cb\u30b9\u306e\u5168\u7c73\u30aa\u30fc\u30d7\u30f3\u306a\u3069\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5206\u304b\u308a\u3084\u3059\u3044\u304b\u3082\u3057\u308c\u306a\u3044\uff08\u6982\u8981\u306f\u3001\u3053\u3061\u3089<\/a>\uff09\u3002<\/p>\n

\u30a4\u30d9\u30f3\u30c8\u306e\u524d\u8eab\u306f\u30d1\u30f3\u30d1\u30b7\u30d5\u30a3\u30c3\u30af\u30fb\u30c1\u30e3\u30f3\u30d4\u30aa\u30f3\u30b7\u30c3\u30d7(2008\u5e74\u30012009\u5e74)\u3067\u3042\u308b\u3002\u5f53\u6642MLS\u306b\u6240\u5c5e\u3057\u3001\u3053\u308c\u3092\u4f01\u753b\u3057\u305f\u4e2d\u6751\u6b66\u5f66\u6c0f\uff08\u73feBlue United Corporation[BU\u793e] President & CEO\uff09\u304cBU\u793e\u3092\u8a2d\u7acb\u3057\u3001\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u4e3b\u50ac\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n

2018\uff0c2019\u5e74\u3068\u958b\u50ac\u3057\u305f\u3082\u306e\u306e\u3001\u30b3\u30ed\u30ca\u798d\u306e\u5f71\u97ff\u30672020\uff0c2021\u5e74\u306f\u4f11\u6b62\u30022022\u5e74\u306b\u5b50\u3069\u3082\u5411\u3051\u30af\u30ea\u30cb\u30c3\u30af\u306e\u307f\u3092\u5fa9\u6d3b\u3055\u305b\u305f\u3002\u305d\u3057\u30662023\u5e74\u3082\u540c\u69d8\u306b\u30af\u30ea\u30cb\u30c3\u30af\u304c\u958b\u50ac\u3055\u308c\u305f(\u6a21\u69d8\u306f\u3001\u3053\u3061\u3089<\/a>)\u3002<\/p>\n

\"\"<\/p>\n

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\"\"<\/p>\n

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2023\u5e74\u306bPRC\u304c\u958b\u50ac\u3055\u308c\u305fWaipio Peninsula Soccer Complex\u306f\u30aa\u30a2\u30d5\u5cf6\u897f\u90e8\u306b\u3042\u308a\u3001\u89b3\u5149\u5ba2\u304c\u8a2a\u308c\u308b\u5834\u6240\u3067\u306f\u306a\u304f\u5730\u5143\u4f4f\u6c11\u306e\u30a8\u30ea\u30a2\u3067\u3042\u308b\u3002\u3053\u3053\u306b\u3044\u304d\u306a\u308a\u5916\u56fd\u4eba\u304c\u3084\u3063\u3066\u6765\u3066\u5b50\u3069\u3082\u305f\u3061\u306b\u30b5\u30c3\u30ab\u30fc\u3092\u6559\u3048\u308b\u3068\u3044\u3063\u3066\u3082\u3001\u7c21\u5358\u306b\u4eba\u304c\u96c6\u307e\u308b\u3053\u3068\u306f\u671f\u5f85\u3067\u304d\u306a\u3044\u3002\u3053\u306e\u5834\u6240\u3067\u958b\u50ac\u3059\u308b\u306b\u306f\u300c\u958b\u50ac\u3059\u308b\u7406\u7531\u3084\u30e1\u30ea\u30c3\u30c8\u300d\u3068\u300c\u5730\u5143\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u53d7\u3051\u5165\u308c\u300d\u304c\u5fc5\u8981\u3060\u3002<\/p>\n

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\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u306b\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u306f\u3001\u5168\u3066\u5730\u5143\u3067\u8abf\u9054\u3059\u308b\u3053\u3068\u3082\u5fb9\u5e95\u3057\u3066\u3044\u308b\u3002\u30dc\u30fc\u30eb\u3001\u5f01\u5f53\u3001\u30c9\u30ea\u30f3\u30af\u3060\u3051\u3067\u306a\u304f\u3001\u5730\u5143\u306e\u5b66\u751f\u3092\u542b\u3080\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u30b9\u30bf\u30c3\u30d5\u306f40\u540d\u306b\u4e0a\u308b\uff08\u30af\u30ea\u30cb\u30c3\u30af\u958b\u50ac\u6642\u306e\u4eba\u6570\u3002PRC\u5168\u4f53\u958b\u50ac\u306e\u5834\u5408\u306f200\u540d\uff09\u3002<\/p>\n

\u5730\u5143\u30e1\u30c7\u30a3\u30a2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3082\u629c\u304b\u308a\u306f\u306a\u3044\u3002\u958b\u50ac\u5f53\u65e5\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u3082\u3061\u308d\u3093\u3001\u305d\u306e\u65e5\u306e\u5915\u65b9\u306b\u306f\u30cb\u30e5\u30fc\u30b9\u3068\u3057\u3066\u5927\u304d\u304f\u5831\u9053\u3055\u308c\u308b\u3002\u307e\u305f\u3001\u53c2\u52a0\u8005\u306e\u4fdd\u8b77\u8005\u540c\u58eb\u306e\u4ea4\u6d41\u3082\u76db\u3093\u3060\u3002\u5143\u3005\u53cb\u4eba\u30fb\u77e5\u4eba\u306e\u95a2\u4fc2\u3067\u306f\u306a\u304f\u3066\u3082\u3001\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u304d\u3063\u304b\u3051\u306b\u4ea4\u6d41\uff65\u89aa\u4ea4\u304c\u59cb\u307e\u308a\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u62e1\u5927\u3084\u6d3b\u6027\u5316\u306b\u3082\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u3002<\/p>\n

\u904e\u53bb\u306b\u306f\u5b9f\u969b\u306e\u7d4c\u6e08\u52b9\u679c\u3092\u8a66\u7b97\u3057\u3066\u516c\u8868\uff082019\u5e74\u958b\u50ac\u3067210\u4e07US\u30c9\u30eb\uff09\u3057\u3066\u304a\u308a\u3001\u4eca\u56de\u306f\u305d\u306e\u793e\u4f1a\u7684\u6295\u8cc7\u5bfe\u52b9\u679c\uff08Social Return On Investment\uff09\u306e\u8a66\u7b97\u3082\u73fe\u5728\u884c\u3063\u3066\u3044\u308b\u3002<\/p>\n

\"\"<\/p>\n

\u79c1\u305f\u3061\u304c<\/strong>PRC<\/strong>\u304b\u3089\u5b66\u3076\u3053\u3068<\/strong><\/h2>\n

\u3053\u306e\u6d3b\u52d5\u3092\u5358\u306a\u308b\u300c\u30cf\u30ef\u30a4\u3078\u306e\u6148\u5584\u6d3b\u52d5\u300d\u3068\u6349\u3048\u308b\u306e\u306f\u9593\u9055\u3044\u3067\u3042\u308b\u3002\u305f\u3063\u305f\u6570\u65e5\u540c\u884c\u3057\u305f\u3060\u3051\u3060\u3063\u305f\u304c\u3001\u591a\u304f\u306e\u5b66\u3073\u3068\u6c17\u4ed8\u304d\u304c\u3042\u3063\u305f\u3002<\/p>\n

\u307e\u305a\u3001\u5f53\u65e5\u306e\u53c2\u52a0\u8005\u3002\u30c1\u30b1\u30c3\u30c8\u306f\u3001\u7121\u511f\u3067\u53c2\u52a0\u8005\u3092\u52df\u96c6\u3057\u305f\u6628\u5e74\u306f\u5373\u65e5\u53d7\u4ed8\u7d42\u4e86\u3057\u3001\u521d\u3081\u3066\u6709\u511f\u5316\u3057\u305f\u4eca\u5e74\u3082\u958b\u50ac\u524d\u306e7\u6708\u672b\u306b\u306f\u5b8c\u58f2\u3057\u305f\u3002\u307e\u305f\u3001\u5973\u306e\u5b50\u306e\u53c2\u52a0\u8005\u304c\u975e\u5e38\u306b\u591a\u304b\u3063\u305f\u3053\u3068\u3002\u5168\u4f53\u306e\u534a\u5206\u4ee5\u4e0a\u306f\u5973\u306e\u5b50\u3060\u3063\u305f\u3002\u3053\u308c\u306b\u306f\u7279\u5225\u30b3\u30fc\u30c1\u3068\u3057\u3066\u53c2\u52a0\u3055\u308c\u305f\u6a4b\u672c\u82f1\u90ce\u6c0f\u3084\u6d77\u5800\u3042\u3086\u307f\u6c0f\u3082\u9a5a\u3044\u3066\u3044\u305f\u3002\u65e5\u672c\u3060\u3068\u300c\u5973\u5b50\u5411\u3051\u300d\u3068\u3044\u3046\u5f62\u3067\u306a\u3044\u3068\u3001\u3053\u3053\u307e\u3067\u306e\u4eba\u6570\u306f\u96c6\u307e\u3089\u306a\u3044\u3068\u3044\u3046\u3002\u7537\u5973\u554f\u308f\u305a\u30b5\u30c3\u30ab\u30fc\u304c\u6d78\u900f\u3057\u3066\u3044\u308b\u7c73\u56fd\u306e\u72b6\u6cc1\u3092\u5b9f\u611f\u3057\u305f\u5149\u666f\u3060\u3063\u305f\u3002<\/p>\n

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\u7e01\u3082\u3086\u304b\u308a\u3082\u306a\u3044\u5730\u57df\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u5165\u308a\u8fbc\u3080\u3053\u3068\u306e\u96e3\u3057\u3055\u3092\u77e5\u308b\u826f\u3044\u6a5f\u4f1a\u3068\u306a\u3063\u305f\u3002\u65e5\u672c\u306e\u30b9\u30dd\u30fc\u30c4\u306b\u304a\u3044\u3066\u3082\u300c\u5730\u57df\u5bc6\u7740\u300d\u3092\u91cd\u8981\u306a\u67f1\u3068\u6349\u3048\u3066\u3044\u308b\u30af\u30e9\u30d6\u3084\u56e3\u4f53\u306f\u591a\u3044\u3002\u305d\u306e\u5730\u57df\u3067\u65b0\u3057\u3044\u30af\u30e9\u30d6\u3092\u7acb\u3061\u4e0a\u3052\u308b\u3068\u304d\u3001\u5b9f\u696d\u56e3\u304b\u3089\u5730\u57df\u30af\u30e9\u30d6\u306b\u8ee2\u63db\u3059\u308b\u3068\u304d\u3001\u7d4c\u55b6\u306e\u89b3\u70b9\u3067\u306e\u4e8b\u696d\u58f2\u5374\u306a\u3069\u306b\u3088\u308a\u62e0\u70b9\u304c\u5909\u66f4\u306b\u306a\u308b\u3068\u304d\u3001\u3053\u3046\u3044\u3063\u305f\u3068\u304d\u306b\u3001\u4f8b\u3048\u3070\u9589\u9396\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u767a\u751f\u3057\u305f\u3089\u3069\u3046\u3059\u3079\u304d\u304b\u3002\u9589\u9396\u7684\u3067\u306f\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u65b0\u3057\u3044\u571f\u5730\u3067\u3069\u3046\u3084\u3063\u305f\u3089\u53d7\u3051\u5165\u308c\u3066\u3082\u3089\u3048\u308b\u306e\u304b\u3002PRC\u306f\u307e\u3055\u306b\u3053\u308c\u3092\u5b9f\u8df5\u3057\u3066\u3044\u308b\u3002\u3053\u3053\u3067\u84c4\u7a4d\u3055\u308c\u305f\u30ce\u30a6\u30cf\u30a6\u306f\u65e5\u672c\u306e\u30b9\u30dd\u30fc\u30c4\u754c\u306b\u304a\u3044\u3066\u3082\u5fc5\u305a\u91cd\u5b9d\u3055\u308c\u308b\u3060\u308d\u3046\u3002<\/p>\n

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PRC\u304c\u6301\u3064\u610f\u5473\u3001\u305d\u308c\u306f\u6211\u3005\u304c\u65e5\u672c\u306e\u30b9\u30dd\u30fc\u30c4\u30d3\u30b8\u30cd\u30b9\u306b\u5fc5\u8981\u306a\u3053\u3068\u3092\u76f4\u63a5\u4f53\u9a13\u3057\u306a\u304c\u3089\u691c\u8a3c\u3057\u3001\u305d\u3057\u3066\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u306b\u3042\u308b\u306e\u3060\u3068\u78ba\u4fe1\u3057\u305f\u4f53\u9a13\u3060\u3063\u305f\u3002\u305d\u3057\u3066\u305d\u306e\u5148\u306b\u306f\u6b27\u5dde\u3001\u5357\u7c73\u306b\u6b21\u3050\u3001\u7b2c\u4e09\u306e\u30b5\u30c3\u30ab\u30fc\u5e02\u5834\u3092\u30cf\u30ef\u30a4\u306b\u3064\u304f\u308b\u3068\u3044\u3046\u4e2d\u6751\u6c0f\u306e\u91ce\u671b\u304c\u3042\u308b\u3053\u3068\u3082\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u3002<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

[English]<\/p>\n

Learning from the Pacific Rim Cup’s Infiltration into Local Communities<\/h2>\n

 <\/p>\n

On August 5, 2023, the “Pacific Rim Cup Keiki Soccer Clinic 2023” was held in Hawaii, USA. This event, which featured three former Japanese national soccer team members and a former professional soccer player from Hawaii as special coaches, was filled with the smiles and cheers of over 300 children.<\/p>\n

However, this wasn’t just a soccer clinic for kids. Let’s delve into this event’s intentions, goals, and meaning, which has been ongoing since 2008.<\/p>\n

The International Soccer Event in Hawaii – Pacific Rim Cup<\/h3>\n

The Pacific Rim Cup (PRC) ‘s inaugural event in 2018 featured matches between Japanese soccer clubs and Major League Soccer (MLS) teams. It’s not just about the matches; it’s a multi-day event with soccer clinics for children, press conferences, and parties. Think of it as similar to events like the Honolulu Marathon or the U.S. Open in tennis (you can find an overview here<\/a>).<\/p>\n

The precursor to this event was the Pan-Pacific Championship held in 2008 and 2009. At the time, Mr. Takehiko Nakamura, who was part of the MLS and organized this event, went on to establish Blue United Corporation (BLU), which currently serves as the organizer of the Pacific Rim Cup.<\/p>\n

While the event was held in 2018 and 2019, it took a hiatus in 2020 and 2021 due to the COVID-19 pandemic. In 2022, only the Keiki Soccer Clinic was revived, and in 2023, the clinic was once again held\u00a0(you can see the details here<\/a>).<\/p>\n

What Can Be Done in Areas Without Professional Sports<\/h3>\n

As you may already know, Hawaii does not have professional sports. There’s no professional soccer league, and there isn’t an infrastructure for professionals to stage events, including fields, stadiums, and locker rooms. Local residents rarely get the opportunity to see professional athletes up close, although there have been some NBA preseason games and NFL All-Star matches. In such a place, professional soccer clubs from Japan and the United States come to play matches, conduct soccer clinics for children, and host parties with local companies and influential figures.<\/p>\n

At a glance, this can contribute to community revitalization, economic effects, and enriching the lives of children, potentially expanding their career aspirations to include professional sports. Of course, it is understood that such effects can be achieved, but that is not the only aspect. In a situation where there are no entrenched privileges held by rights holders for the content of “professional sports events” and where there are no existing constraints, partner companies have the freedom to explore what they can do.<\/p>\n

In the past, companies have utilized this content for technology proofs-of-concept or as a stepping stone for entering the U.S. market. As an approach to sponsor activation, sponsors can take actions with specific aims and objectives to benefit their business directly. The importance of activation is also gaining recognition in Japan. Perhaps it would be worthwhile to consider conducting a proof-of-concept experiment on “activation” itself within this Hawaii content.<\/p>\n

And there’s one more crucial aspect: the connection and integration with the local community in Hawaii.<\/p>\n

Connecting and Infiltrating the Local Community<\/h3>\n

Hawaii, a globally renowned tourist destination, welcomed over 9 million visitors in 2022 as it recovered from the COVID-19 pandemic. A “2022 Fall Hawaii Resident Attitude Survey” released by the Department of Business, Economic Development, and Tourism (DBEDT) of the State of Hawaii indicates that while residents have become somewhat more positive toward tourism management, communication with the local community remains essential.<\/p>\n

In Oahu, where nearly half of the tourists visit, most spend their time in Waikiki. In other neighborhoods, you’ll discover the vibrant homes of local residents who take great pride in their community and value the close connections they’ve formed over time.<\/p>\n

The Waipio Peninsula Soccer Complex, where the 2022 and 2023 PRC Keiki Soccer Clinic were held, is in the western part of Oahu and not a place frequented by tourists but rather an area for local residents. It’s not easy to gather people instantly for foreigners to come and coach children soccer in this place. To hold an event here, it’s essential to have a “reason and benefits for hosting” and acceptance from the local community.<\/p>\n

Mr. Nakamura has diligently worked on this aspect since the Pan-Pacific Championship 2008. The support of influential figures in the local community, residents, companies, and former professional soccer players from Hawaii who participated as special coaches has been a significant pillar of support.<\/p>\n

All the resources required for hosting the event are sourced locally. This includes printing, procurement of equipment, balls, lunches, and drinks, and a volunteer staff of up to 40 people (during clinic sessions; it’s 200 for the entire PRC).<\/p>\n

Their approach to local media is also meticulous. Interviews on the event day are given and receive significant coverage as news in the evening. Moreover, there’s active interaction among the parents of participants. Friendships and acquaintanceships often begin, leading to the expansion and revitalization of the community, even among people who were not initially friends or acquaintances.<\/p>\n

In the past, they have calculated and published the actual economic impact (USD 2.1 million for the 2019 event), and we are currently working on calculating the social return on investment (SROI) for this year’s event.<\/p>\n

What We Can Learn from PRC<\/h3>\n

Considering this activity as mere “charity for Hawaii” would be a mistake. Though I only accompanied them for a few days, there were numerous lessons and insights to be gained.<\/p>\n

Firstly, the participants on the day of the event. Tickets were free for last year’s event and sold out in 48 hours. Even this year, when they introduced a paid ticket for the first time, it sold out by the end of July. What was particularly striking was the large number of female participants. More than half of the participants were girls. This surprised even special coaches like Mr. Hideo Hashimoto and Ms. Ayumi Kaihori. In Japan, without a specific “for girls” focus, such numbers wouldn’t be achieved. It was a scene that highlighted the prevalence of soccer in the U.S., regardless of gender.<\/p>\n

Most importantly, what left a strong impression was the coordination with the local community. As mentioned earlier, their communication is meticulous and patient. They conduct persistent negotiations and coordination that might differ from the Japanese approach. Changes in plans happened the day before, and things didn’t always go as promised on the event day. Rather than assigning blame to the other party, the staff were always busy finding solutions with the mindset of, “What can we do?” Their determination was evident.<\/p>\n

It was a valuable opportunity to understand the challenges of infiltrating a community in a region with no prior connections. In Japanese sports, the concept of “local engagement” is also considered a vital pillar. When starting a new club in a community, transitioning from a corporate team to a local club, or relocating a base due to business reasons, how should you negotiate with a tight-knit community if that’s the case? Even if the community isn’t exclusive, how can you gain acceptance in a new location? PRC is actively practicing this, and the knowledge accumulated here will undoubtedly be invaluable in Japan’s sports industry.<\/p>\n

I’d like to share one more scene that left an impression during the event. Discussions were ongoing among the staff, even during the car ride to the venue. A company wanted to provide drinks for free at this year’s event. Discussions were made for accepting the offer as it provides a benefit to the participants without cost and against it as it could lower the value of the event by allowing free promotion of the company’s products. There were also concerns about the costs associated with managing and transporting the products, even if they were provided for free. The constant consideration of how to enhance the event’s value and what the benefits are for Hawaii residents was stimulating.<\/p>\n

The significance of PRC lies in the fact that we can directly experience, validate, and learn what is necessary for Japan’s sports business. Let’s not forget Mr. Nakamura’s ambition to create a third soccer market in Hawaii, following Europe and South America.<\/p>\n","protected":false},"featured_media":163,"template":"","case-tag":[10,11,7],"class_list":["post-151","case","type-case","status-publish","has-post-thumbnail","hentry","case-tag-10","case-tag-11","case-tag-region"],"acf":[],"_links":{"self":[{"href":"https:\/\/blueutd.com\/sbl\/wp-json\/wp\/v2\/case\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueutd.com\/sbl\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/blueutd.com\/sbl\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blueutd.com\/sbl\/wp-json\/wp\/v2\/media\/163"}],"wp:attachment":[{"href":"https:\/\/blueutd.com\/sbl\/wp-json\/wp\/v2\/media?parent=151"}],"wp:term":[{"taxonomy":"case-tag","embeddable":true,"href":"https:\/\/blueutd.com\/sbl\/wp-json\/wp\/v2\/case-tag?post=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}