Funatix Club, an Israeli technology company leader in online sports games, announces Blue United Corporation as its Official agency for Japan.
Tokyo, Israel, and New York – May 11, 2021. Funatix Club and Blue United Corporation announced today the kickoff of the collaboration between both organizations. Funatix Club, an Israeli technology company leader in online sports games, announces Blue United Corporation as its Official agency for Japan.
Funatix Club is a gaming and digital-media tech company with offices in Israel and Mexico.
Real Manager© fantasy platform – Funatix Club leading product – is operated, as the official Fantasy game, by more leagues in the world than any other Fantasy platform.
The platform significantly increases fan engagement, empowers fans’ experience, and provides more extensive ongoing exposure to the Leagues’ clubs, athletes, and sponsors.
At present, Funatix Club partners as a sole official fantasy partner with soccer federations, leagues, and media partners. Among its customers are the 1st division Professional Leagues in Mexico, Greece, Israel, Ukraine, and Serbia.
Blue United Corporation is a business development, marketing, and PR agency with offices in New York, Tokyo and Nagano. With a vast experience in International expansion and business development, Blue United Corporation, focuses on elevating brands on a global scale and help them on expanding internationally (business development and expansion, PR/Communications, social media, marketing, etc.), owns and manages the only football professional tournament between club teams that are part of the Pacific Rim Region (Pacific Rim Cup), and is the owner of esports Blue United eFC, current Asian champion of FIFA.
“New ways to engage fans from around the world have been emerging at an unprecedented pace, and gaming is at the heart of this movement,” said Takehiko Nakamura, President and CEO of Blue United. “We see teams and leagues being creative to connect with its fans in new ways and also to be open-minded in developing new fans and new generations by utilizing its assets and contents in unique ways. Teams and Leagues have a lot to offer even outside the stadiums, and we are very excited to be able to unveil those possibilities with Funatix Club.”
“We see Funatix Club and its technology as an essential solution for leagues and sport organizations to engage with a younger audience and to generate additional revenue for those organizations. Total gaming viewership is expected to grow to 646 million in 2023 (almost doubling its audience in 2017 – 335 million-); and most projections put the gaming ecosystem on track to surpass $1 billion in revenue for the first time this year”, said Javier Sanz, VP of Business and Legal Affairs of Blue United. “Asia-Pacific (APAC) is one of the top three gaming markets, in terms of audience and revenue, and it accounts for over half (57%) of global esports viewership in 2019, up from 51% in 2017, per Newzoo.”
“Funatix Club answers one of the industry’s main challenges; Fans, especially the young ones, are drifting away.” Said Ohad’s Crystal, CEO of Funatix Club. “They consume sports via virtual games and social media, sometimes a 30-second highlight clip of a big match is enough for them to feel up to date. We have realized that a new layer of fan interest is needed, and that’s how Real Manager came to be. Nowadays, we offer Sports Leagues worldwide, a fully managed fantasy game, combined with an automatic graphics generator and deep user-data analysis. Along with our partners, we maintain a daily ongoing relationship with our fans. Other than the apparent engagement, we can generate additional exposure, revenue streams, and fans’ data to develop the respective leagues and clubs’ fan base. We have begun our fantastic journey with the football ecosystem. Yet, the Real Manager game is easily adjustable to other popular sports, such as Baseball and Basketball, and there are some exciting plans in that direction. Japan is a strategic market for us, and we are very excited to have Blue United Corporation on our side. I’m sure Blue United’s experience and industry know-how will significantly accelerate our presence and sales throughout Japan.”
About Blue United Corporation
Blue United, is a business development, marketing, and PR agency with offices in New York, Tokyo and Nagano; which serves clients in North America, Asia, Europe and South America.
With a vast experience in International expansion and business development, Blue United Corporation:
– Focuses on elevating brands on a global scale and help them on expanding internationally (business development and expansion, PR/Communications, social media, marketing, etc.).
– Owns and manages the only football professional tournament between club teams part of the Pacific Rim: https://www.pacificrimcup.com (Top 10 Best International Sporting Event of the Year SPIA Awards in 2018 and 2019).
– Renders legal advice to clients in the international landscape.
– Designs and executes the organization of major events and activations.
– Owns and manages the first professional eSports FIFA-focused team in Japan, founded in 2017.
Client history: Kashima Antlers, Sevilla FC, Matsumoto Yamaga, Yanmar, Under Armour, JLeague (SHC), Omiya Ardija and the Pacific League Marketing (holding that represents the commercial interests of 6 teams of the Japanese Baseball League), among others.
To learn more about Blue United Corporation, please visit: https://blueutd.com/en/
For more information or to explore working with Funatix Club, please visit: http://funatix.club ;or become a Real Manager downloading the app: https://www.real-manager.club/en