2022.07.22press release

Yanmar and Red Bull Bragantino announce a multi-year partnership brokered by Blue United Corporation

YANMAR and Red Bull Bragantino announce a multi-year partnership brokered by Blue United Corporation. The partnership will feature the YANMAR logo on the Red Bull Bragantino jerseys until 2024.

This partnership establishes Yanmar as the first international partner ever for Red Bull Bragantino and will include a large-scale integrated program, including branding on game and training jerseys, signage in training facilities, social and digital fan focused campaigns and activities to bring additional value to Yanmar’s clients and Bragantino fans. 

For more information, please visit the following Yanmar Holdings Co. Ltd. and Red Bull Bragantino Partner special page.
https://www.yanmar.com/jp/about/sports/soccer/sponsored/redbull_bragantino/

“This partnership demonstrates that football is a universal language. I am very proud to see this coming together under Javier Sanz’s leadership, as Blue United’s VP of Legal and Business Affairs. For many years, we have taken pride in managing the relationship between these two incredible organizations, Red Bull and Yanmar. Partnerships across cultures, business customs, time differences, and not just language are not easy. Through these values, we will continue to assist this partnership, and I am eager to see the synergy these two amazing organizations will achieve together.”, said Takehiko Nakamura, President and CEO of Blue United Corporation.

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