Blue United and Deloitte Tohmatsu agree to alliance to expand sports business in Japan and co-create value

In order to strengthen and develop new revenue sources in the domestic sports industry, to develop human resources for sports business, and to create value in sports using technology, research and study of the domestic and international sports industry and various demonstration experiments are planned.

TOKYO, JAPAN, 7 Feb, 2023 — Blue United Corporation (“Blue United”) has agreed to form an alliance with Deloitte Tohmatsu Consulting LLC (“Deloitte Tohmatsu”) to collaborate on laboratory activities such as research and demonstration aimed at expanding the sports business in Japan.

The two companies aim that the laboratory activities promoted through this alliance will drive the further expansion and growth of the Japanese sports business, which will be appropriately returned to sports teams, sports leagues and various sports organizations to promote the growth of the entire industry as well as to stimulate value co-creation with other industries. Specifically, in order to further strengthen existing sports revenue sources, explore new revenue sources, visualize asset values, and achieve an ecosystem in which people, goods, money, information, and community capital circulate across industries, Blue United will utilize assets, networks, and properties under development to conduct a variety of research and studies, demonstration experiments, and accumulate know-how.

For more information, please visit https://www2.deloitte.com/jp/en/pages/about-deloitte/articles/news-releases/nr20230207.html.

■ About Deloitte Tohmatsu’s Sports Business Initiatives
We are promoting activities to create and expand a healthy sports business market by assembling the best teams in Japan and overseas for all stakeholders surrounding sports (Regulatory agencies, local governments, sports associations, professional sports associations, professional sports clubs, sponsor companies, etc.). Deloitte Tohmatsu Consulting has developed collaborations with various sports organizations, clubs and teams including the J League, Takuma Sato, GANTRIGGER and Astemo REALRACING.