Blue United celebrates historic and successful “Yanmar Day” with Red Bull Bragantino
New York – In a record-breaking event, Blue United Corporation supported the execution of “Yanmar Day” between Yanmar and Red Bull Bragantino. The event, held on July 9th, was sold out, marked by passionate fan participation and the successful distribution of all promotional items.
The Red Bull Bragantino versus São Paulo match day, hosted by Yanmar in an industry-first initiative, went beyond traditional sponsorship. The event featured exclusive Yanmar brand activations throughout the game, engaging fans and participants alike. The diverse activities ranged from a Yanmar tractor and machine exhibition to children escorting players wearing company logo T-shirts, and Yanmar guests partaking in the halftime challenge. The brand presence was further bolstered by extensive exposure on stadium banners, jumbotrons, LEDs and through exclusive gift distribution at Nabi Abi Chedid.
“We’re thrilled by the overwhelming response to ‘Yanmar Day’,” said Javier Sanz Ortiz, COO at Blue United Corporation. “This event is a testament to our commitment to delivering innovative and engaging brand experiences. The success of this day signifies a new era in sports partnerships, and we’re honored to have spearheaded this initiative on behalf of Yanmar and Red Bull Bragantino.”
Since signing a multi-year partnership agreement through Blue United in July 2022, Yanmar has become Red Bull Bragantino’s first international partner. The successful execution of Yanmar Day underscores the effectiveness of this groundbreaking partnership, and Blue United’s expert management of such collaborations.
About Blue United Corporation
Founded in 2015, Blue United Corporation is a global consulting firm headquartered in New York with an office in Tokyo. We provide international expansion consulting services to clients worldwide, including Japan, the USA, Spain, Germany, Brazil, and more. As proud owners of the prestigious annual professional soccer tournament “Pacific Rim Cup” in Honolulu, HI, and the EA Sports FIFAe Club World Cup Champion Zone 2 in 2021, we excel in global sports management.
For further information, visit: blueutd.com.