Blue United eFC signs agreement with ATHLETA S.A. for 2023-24 season

New York – We are thrilled to announce a groundbreaking partnership between Blue United eFC powered by Manchester City (BLU eFC), our professional esports team operated by Blue United Corporation, and ATHLETA S.A. (ATHLETA) for the upcoming 2023-24 season.

ATHLETA, through its ATHLETA brand, not only supplies to professional clubs including J-League teams but also supports many athletes in various disciplines such as soccer, futsal, and beach soccer. Renowned for its sport-specific gear as well as stylish designs suitable for everyday wear, ATHLETA has garnered a wide fanbase across gender lines.

Through this partnership, ATHLETA will provide official uniforms and other items to be worn by BLU eFC for the team’s official activities in Japan and abroad.

BLU eFC’s uniforms have been featured in the EA SPORTS FIFA game, the world’s most popular soccer game, three times in the last two years. This is the only one in Asia to feature uniforms in this game, and the third consecutive time is the first achievement for a professional esports team in Japan.

Blue United Corporation President & CEO, Takehiko Nakamura
“We are delighted to announce our partnership with ATHLETA S.A., a trailblazer in Japanese sporting apparel. Their enthusiastic progression from early talks to partnership finalization speaks volumes. Their commitment resonates with our club’s aspirations and highlights the promising future of esports. Together, we look forward to elevating the prestige of both our club and the esports industry.”

President of ATHLETA S.A., Tadao Takeishi
“We are pleased to have entered on this collaborative partnership with your organization. We have been exploring opportunities in the field of esports for some time and are truly excited to take on this new challenge with Blue United eFC. We believe this collaboration will contribute to our mutual growth and success.”