2023.12.18press release

Renews partnership with Pacific League Marketing

Blue United Corporation has renewed its consulting partnership agreement with Pacific League Marketing (PLM), a joint capital investment company created by the 6 professional baseball clubs in Japan’s Pacific League.

Since 2018, our President and CEO, Takehiko Nakamura, has served as PLM’s Special Career Advisor and Director of Overseas Business Development, and we provide consulting services in the area of business development.

One of our signature initiatives is a partnership agreement between PLM and The University of Massachusetts Amherst, Mark H. McCormack Department of Sport Management (UMASS).

We have planned and managed special lectures by UMASS instructors at the “Pacific League Business School,” which was attended by approximately 400 people, and interviews with UMASS graduates on “PLM Career,” a sports industry-specific human resources support service.

Specific details of implementation for 2024 are also under consideration and adjustment. We will continue to promote various initiatives for the further development of the Japanese sports business.

Pacific League Marketing Corporation (PLM)

Pacific League Marketing Corporation was established in 2007 as a joint capital investment company by 6 professional baseball teams belonging to the Pacific League in Japan. The vision of the company is “to revitalize the Japanese society as a whole through the advancement of Japanese baseball and the entire sports community.” The company’s mission is “to gain and grow the new fan base of Japanese professional baseball.” PLM’s areas of specialty are digital marketing centering on “internet video streaming,” sales and management of broadcasting/distribution rights, advertisement sales, sports consulting, and sales agency service. PLM also actively consults on human resource management in the entire sports business industry, through exclusive recruitment and job placement as well as employee training and development programs.

For more information, visit the PLM’s website at: https://www.pacificleague.jp/en/

The Mark H. McCormack Department of Sport Management

One of the few sport management programs housed within a business school: the Isenberg School of Management. U.S. News & World Report ranks Isenberg as a Top 20 public undergraduate business school, while its online MBA is ranked #3 in the world by Financial Times (2019). One of the oldest such programs in the world, and the program’s network includes more than 5,000 sport industry alumni, featuring leaders and innovators within every segment of the commercial sports industry. The department has one of the top undergraduate programs in the U.S., and its graduate program – consisting of master’s level (MS) as well as dual-degree (MBA/MS) concentrations – is currently ranked #1 in the world by industry-standard Sport Business. The McCormack Center for Sport Research and Education focuses on crafting innovative, revenue-generating educational partnerships with sports teams, leagues, institutes, properties, and agencies worldwide.

For more information, visit the McCormack Department’s program page at: https://www.isenberg.umass.edu/programs/depts/sport-mgmt

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