300 participants attended the Pacific League Business School Special Lecture planned by Blue United

On Friday, July 12, 2024, approximately 300 participants from the six teams of the Pacific League attended the Pacific League Business School Special Lecture, planned by Blue United.

Professor Will Norton and Dr. Matt Katz of The University of Massachusetts Amherst, Mark H. McCormack Department of Sport Management (UMASS), were the instructors for it.

The three main topics were “Current Trends Related to Sports and Entertainment in North America,” “Principles of Fan Consumer Behavior,” and “Analysis of Digital Viewing in 2024.” The 90-minute presentation was followed by a 30-minute Q&A session.

The program organizers, Pacific League Marketing (PLM) Inc., and UMASS have signed a partnership agreement through our company, and in addition to this program, special lectures on other topics are scheduled to be held in November and December of this year.

Pacific League Marketing Corporation (PLM)

Pacific League Marketing Corporation was established in 2007 as a joint capital investment company by 6 professional baseball teams belonging to the Pacific League in Japan. The vision of the company is “to revitalize the Japanese society as a whole through the advancement of Japanese baseball and the entire sports community.” The company’s mission is “to gain and grow the new fan base of Japanese professional baseball.” PLM’s areas of specialty are digital marketing centering on “internet video streaming,” sales and management of broadcasting/distribution rights, advertisement sales, sports consulting, and sales agency service. PLM also actively consults on human resource management in the entire sports business industry, through exclusive recruitment and job placement as well as employee training and development programs.

For more information, visit the PLM’s website at: https://www.pacificleague.jp/en/

The Mark H. McCormack Department of Sport Management

The Mark H. McCormack Department of Sport Management is one of the few sport management programs housed within a business school: the Isenberg School of Management. U.S. News & World Report ranks Isenberg as a Top 20 public undergraduate business school, while its online MBA is ranked #3 in the world by Financial Times (2019). As one of the oldest programs in the world, the program’s network includes more than 5,000 sport industry alumni, featuring leaders and innovators within every segment of the commercial sports industry. The department has one of the top undergraduate programs in the U.S., and its graduate program – consisting of master’s level (MS) as well as dual-degree (MBA/MS) concentrations – is currently ranked #1 in the world by industry-standard Sport Business. The McCormack Center for Sport Research and Education focuses on crafting innovative, revenue-generating educational partnerships with sports teams, leagues, institutes, properties, and agencies worldwide.

For more information, visit the McCormack Department’s program page at: https://www.isenberg.umass.edu/programs/depts/sport-mgmt