2024.10.31press release
Blue United eFC powered by Manchester City has signed a partnership agreement with JINS Inc.
We are delighted to announce that the Blue United Corporation, which operates the professional esports team, Blue United eFC powered by Manchester City (BLU eFC), has signed a partnership agreement with JINS Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Ryo Tanaka) for the 2024-25 season.
JINS Inc. operates the eyewear brand “JINS” with the vision to “Magnify Life,” which aims to enrich and improve people’s lives.
The idea of creating a future where everyone can lead a better and more fulfilling life through the eyewear business aligns with our club’s initiatives, leading to the decision of this partnership.
Through this agreement, we aim to emphasize the value of both companies’ brands, products, and services, and we will explore further collaborations.
It is worth mentioning that BLU eFC is the only team in Asia whose official uniforms are featured in the soccer game EA SPORTS FC, which boasts the largest number of players in the world. It is also the first domestic professional esports team to achieve the remarkable feat of four consecutive appearances.
Comments from JINS Inc.: Ryo Tanaka, Vice President of JINS Holdings and President & CEO of JINS Inc.
“We are honored to form this partnership with Blue United. At JINS, our goal is to enrich more people’s lives through better vision, a value embodied in our ‘Magnify Life’ initiative. We share many commonalities with Blue United’s vision and endeavors. Supporting the vision of international-level Blue United players aligns with JINS’ mission to create ‘a new normal’ and take on global challenges.”
Comments from Blue United Corporation: Takehiko Nakamura, President & CEO
“We are very pleased to have agreed on this partnership with JINS Corporation. We sincerely appreciate their timely decision, from the initial proposal to the signing of the agreement. I believe this partnership was made possible because JINS shared our club’s vision and saw the potential in esports. Through this arrangement, we will strive to enhance our value further.”
About JINS Inc.
Representative: Ryo Tanaka, President & CEO
Location:
(Tokyo Head Office) Yasuda Sequence Tower, 3-1 Kanda Nishiki-cho, Chiyoda-ku, Tokyo
(Maebashi Head Office) 2-26-4 Kawaramachi, Maebashi, Gunma
Founded: May 2018
Business: Planning, manufacturing, sales, import and export of eyewear
Website: https://jinsholdings.com/jp/ja/group/jins/