Blue United Corporation Announces Strategic Capital and Business Partnership with MIXI, Inc.

New York – Blue United Corporation (Headquarters: New York, USA; President and CEO: Takehiko Nakamura) is pleased to announce that it has entered into a strategic capital and business alliance agreement with MIXI, Inc. (Headquarters: Shibuya, Tokyo, Japan; President, Representative Director, Senior Corporate Officer, CEO: Koki Kimura), a leading company operating communication services in the sports, lifestyle, and digital entertainment sectors.

1. Purpose of the Strategic Alliance

Blue United Corporation is dedicated to its vision “Contribute to Japanese sports business development and globalization to make it one of the top industries in the world.” With expertise in global sports business development, Blue United focuses on creating business value through initiatives such as international matchmaking, hosting global soccer tournaments, managing a professional esports team, and developing bespoke overseas strategies in collaboration with clients. These efforts aim to bridge Japan’s professional sports market with international opportunities.

MIXI, Inc., guided by its purpose of “Enriching communication and inspiring moments of joy,” provides communication services that bring friends and families closer together. The company currently emphasizes three business pillars: Sports, Lifestyle, and Digital Entertainment. Leveraging its technological and entertainment expertise, MIXI has recently focused on expanding its presence in the spectator sports industry, managing professional teams such as FC TOKYO (Japan Professional Football League) and CHIBAJETS (Japan Professional Basketball League), while also providing platform services for sports betting, including keirin (Japanese bicycle racing).

As the sports business continues to globalize, the collaboration between Blue United and MIXI aims to foster mutual business growth. By incorporating the dynamism of the U.S. sports business ecosystem, this partnership seeks to energize Japanese sports business and create new opportunities for meaningful communication.

2. Overview of the Partnership

The partnership outlines the following collaborative initiatives:

1. Leveraging Blue United’s expertise to promote the expansion of MIXI, Inc.’s football business in the North American market.
2. Exploring opportunities in sports spectatorship-related businesses, with a focus on the North American market, including MIXI, Inc.’s football business.
3. Sponsorship of the Pacific Rim Cup, organized by Blue United in Honolulu, Hawaii.

3. Comments from Representatives

Takehiko Nakamura, President and CEO, Blue United Corporation
“As the sports business evolves at an accelerating pace, our partnership with MIXI, a company that stands as a leader in Japan’s entertainment and sports industries, represents a significant step toward realizing our vision of contributing to the development and internationalization of Japanese sports business to achieve world-class standards. Through this collaboration, we aim to showcase the value of Japan’s sports business on the global stage.”

Shuhei Yanamoto, Live Experience Department Chief General Manager, MIXI, Inc.
“With the North American market seeing increasing investment in sports business ahead of the 2026 FIFA World Cup, we aim to leverage our partnership with Blue United Corporation, a company with a strong presence in the U.S., to expand our football-related business. Additionally, we are committed to creating spaces and opportunities that align with MIXI’s mission of providing space and opportunity for truly meaningful connections.

About MIXI, Inc.

Company Name: MIXI, Inc.
Founded: 1999
Headquarters: Shibuya Scramble Square, 36th Floor, 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-6136, Japan
Representative: Koki Kimura

MIXI, Inc. operates with the purpose of “Enriching communication and inspiring moments of joy.” The company offers communication services designed for friends and families to enjoy together, including platforms like “mixi,” “MONSTER STRIKE,” “Family Album,” and “TIPSTAR.” Guided by its philosophy of “User surprise first,” MIXI is dedicated to its mission of not simply connecting people but providing space and opportunity for truly meaningful connections that foster deep and meaningful communication. By doing so, MIXI aims to contribute to a society where emotional and heartfelt connections thrive.