Seiji Morimatsu Joins Blue United Corporation

Blue United Corporation is pleased to announce that, as of March 1, 2025, Seiji Morimatsu has joined the company as Director of Japan Operations & Strategic Partnerships.

Morimatsu has had a distinguished career in the consulting industry, contributing to the growth and development of various industries through business consulting. With extensive experience in the sports business sector, his expertise and network will be instrumental in expanding our presence in the Japanese market.

Comment from Seiji Morimatsu

“I am honored to have the opportunity to join Blue United Corporation as of March 1. With my background in business consulting at leading firms and my extensive experience as a spectator across various sports, I aim to contribute to the true industrialization and advancement of the Japanese sports business. I am excited to be working with Blue United, a company that uniquely owns properties such as Blue United FC, eFC, and PRC. I will continue striving to create the sporting landscape that we all aspire to see. Thank you for your support.”

Seiji Morimatsu’s Career History

• 1994 – 2002 NEC Corporation – Open Systems Technology Headquarters / Front Office Systems Division
• 2002 – 2006 KPMG Consulting Co., Ltd. (later BearingPoint, now PwC Consulting LLC)
  • Senior Consultant / Manager
• 2006 – 2008 UL Systems Inc.
  • Senior Manager
• 2008 – 2012 IBM Business Consulting Services (now IBM Japan) / CRM IT Solutions
  • Managing Consultant
• 2012 – 2018 Ernst & Young Advisory Co., Ltd. (later EY Advisory, now EY Strategy and Consulting Co., Ltd.)
  • Director
• 2018 – 2025 Deloitte Tohmatsu Consulting LLC / Customer / Deloitte Digital / Sports Business Group
  • Director
  • Customer Experience Designer
  • Head of Sports Business Laboratory
• 2021 – 2023 Japan Handball Association
  • Member of the Strategic Planning Committee
• 2022 – 2024 Japan Handball League
  • DX Advisor

Blue United Corporation is confident that Morimatsu’s vast experience and knowledge will contribute significantly to the continued growth of the sports business industry in Japan. We appreciate your continued support and look forward to the future.