PIA Sports Business Program and Barça Innovation Hub Form Partnership

The PIA Sports Business Program (SBP), jointly operated by PIA Corporation—Japan’s largest ticketing agency—and Blue United Corporation, has partnered with Barça Innovation Hub (BIHUB), a global leader in sports innovation. Recognized as one of Japan’s leading sports business education initiatives, SBP offers aspiring industry professionals access to cutting-edge knowledge and international best practices.

Blue United, PIA Corporation’s Strategic Academic Partner, facilitated the partnership. Through this collaboration, global insights are being integrated into the SBP curriculum, strengthening its foundation for developing the next generation of sports business professionals capable of succeeding in Japan and around the world.

This collaboration with BIHUB focuses on content delivery, providing SBP participants access to high-quality educational materials developed by one of the leading institutions in global sports innovation. Blue United will continue to support initiatives that connect international expertise with sports business education in Japan.

Official Site of PIA Corporation

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Official Site of PIA Sports Business Program

Official Site of Barca Innovation Hub

About Barca Innovation Hub: Barça Innovation Hub (BIHUB) is a leading global sports innovation platform established by FC Barcelona. BIHUB conducts cutting-edge research and education in key areas such as sports science, technology, and management, and plays an influential role across the global sports industry, from Europe and North America to Asia.

Its focus areas include data analytics, performance optimization, sports management, and medical and health sciences. BIHUB provides innovative insights that contribute to the ongoing development of the sports sector. Its educational programs are offered to professionals worldwide, supporting the growth of talent at the forefront of the sports business.

About the PIA Sports Business Program: The PIA Sports Business Program (SBP) is a professional education initiative launched in April 2021 by PIA Corporation and Blue United Corporation. It offers a comprehensive curriculum to equip participants with the practical knowledge and skills needed to succeed in the sports industry.

One of the program’s key strengths is its unique curriculum and faculty, comprising active professionals and experts from the forefront of the sports business. Participants gain insights into industry trends, real-world case studies, and practical workshops that apply the lecture content in real-world scenarios, making the program useful and up-to-date.