Launch of Cohort 6 of the “PIA Sports Business Program” Cultivating Ready-to-Work Professionals in the Sports Industry through a Unique Three-Phase Curriculum

NEW YORK, April 25, 2026 – Blue United Corporation, in collaboration with PIA Corporation, announces the launch of Cohort 6 of the “PIA Sports Business Program” (PSB). The program began with an opening ceremony on April 25. Blue United Corporation participates in this initiative as a Strategic Academy Partner.

The program aims to develop talent prepared to work in the sports business industry. It features a three-phase curriculum: starting with “Foundations (Principles)” to understand the mechanics of the sports industry, advancing to “Case Studies” led by industry professionals, and culminating in “Practical Application” based on real-world scenarios. Furthermore, a partnership with the Barça Innovation Hub provides participants with access to international insights through a hybrid learning environment that combines in-person and online sessions.

Takehiko Nakamura, President & CEO of Blue United Corporation, serves as the Lead Instructor, while our team is involved in the overall planning and operation of the program as the organizing committee.

This curriculum is supported by our partner companies. Through their contributions, including sponsored lectures and fieldwork opportunities, we are able to offer our students a practical learning experience.

Over the next seven months, we look forward to conducting the program and working with the Cohort 6 students, instructors, and partner companies.

PIA Sports Business Program Official Website: https://fan.pia.jp/psb