Blue United eFC signs agreement with ATHLETA Co., Ltd for 2025-26 season

New York –

We are thrilled to announce a groundbreaking partnership between Blue United eFC powered by Manchester City (BLU eFC), our professional esports team operated by Blue United Corporation, and ATHLETA Co., Ltd. (ATHLETA) for the upcoming 2025-26 season.

ATHLETA Co., Ltd., through its ATHLETA brand, not only supplies apparel and equipment to professional clubs including those in the J.League, but also supports many athletes active in soccer, futsal, and beach soccer. ATHLETA products are not only optimized for sports performance but also feature stylish designs suitable for everyday wear, earning strong support from a wide range of people regardless of gender.

Under the partnership that began in the 2023–24 season, ATHLETA Co., Ltd. has been providing BLU eFC with jerseys and other items worn by the players. This collaboration will continue through the 2025–26 season, supporting the team’s official activities both domestically and internationally.

The BLU eFC jersey has been featured for five consecutive years in EA SPORTS FIFA, the world’s most popular football video game. This inclusion is the only one of its kind in Asia, and achieving five consecutive appearances marks a first for a professional e-sports team in Japan.

Blue United Corporation President & CEO, Takehiko Nakamura
“ We are very pleased to have renewed our partnership agreement with ATHLETA Co., Ltd. Over the past two years, the jerseys and items provided by ATHLETA have helped strengthen our team unity and increase recognition among our fans and partners. We will continue working to further enhance and create new value together. ”

President of ATHLETA Co., Ltd, Tetsuya Chiba
“ We are pleased to announce that we have renewed our partnership agreement with BLU eFC. Over the past two years of working together, I have witnessed the remarkable growth and excitement surrounding eSports—far beyond what I had initially imagined.
Moving forward, we aim to further strengthen our collaboration and continue growing together with the team and its players. ”