Blue United Corporation Announces Strategic Supplier Partnership with BASE FOOD, Inc.

NEW YORK / TOKYO – Blue United Corporation is proud to announce that its professional esports team, Blue United eFC (BLU eFC), has entered into an official supplier partnership with BASE FOOD, Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Shun Hashimoto).

Fueling Performance Through Innovation

BASE FOOD, Inc. operates under the mission to “Innovate staple foods and make health a matter of course.” They are pioneers in the development and sale of “complete nutritious meals” designed to provide one-third of the daily required nutrients in a single serving.

Through their “BASE UP PROJECT,” BASE FOOD supports the physical and mental well-being of individuals across sports, music, and the arts. By integrating complete nutrition into daily life, they strive to realize a society where everyone can shine in their own unique way.

Partnership Scope

Under this supplier agreement, BASE FOOD will provide the “BASE FOOD” series to BLU eFC athletes as essential nutritional support. Furthermore, both parties will collaborate on educational initiatives focused on “Nutrition and Sports Performance.” This partnership aims to elevate the brand value, products, and services of both organizations through shared innovation.

A Global Presence in Football Gaming

Blue United eFC remains a global powerhouse in the digital space. It is one of only 13 teams worldwide—and the only team in Asia for six consecutive years—to have its official jersey featured in EA SPORTS FC, the world’s most played football game.

Executive Comments

BASE FOOD, Inc. Comment

“ We are incredibly pleased to enter into this partnership with Blue United eFC, a team that continues to embrace innovative challenges. Under our mission to ‘Innovate staple foods and make health a matter of course,’ BASE FOOD has supported the lifestyles of busy people in the modern era. By providing our complete nutritious meal, ‘BASE FOOD,’ to athletes who stoically pursue victory, we aim to work together to establish and promote a new standard of health management within the esports industry. As professionals in nutrition, we are committed to supporting the success of everyone at Blue United eFC. ”

Takehiko Nakamura, President & CEO, Blue United Corporation

“We are deeply honored to partner with BASE FOOD, Inc., a true pioneer in complete nutrition. For esports athletes, ‘conditioning’ is a critical factor in enduring grueling tournaments and rigorous daily training.

At Blue United eFC, we strive to be a professional athletic group on the world stage, valuing not only competitive skill but also the quality of daily preparation. Through this partnership, we expect BASE FOOD’s innovative products to support our players’ physical and mental health, creating an environment for peak performance. Together, we will pursue excellence across both digital and physical frontiers as we take on the world.”

Company Profiles

BASE FOOD, Inc.

• Representative: Shun Hashimoto, President & CEO
• Location: 5-25-2 Nakameguro, Meguro-ku, Tokyo
• Established: May 2018
• Business: Development and sales of complete nutritious meals
• Website: https://basefood.co.jp/

Blue United eFC

• Established: November 15, 2018
• Roster: Tsakt (Shota Sato), youxme (Shusei Mukasa)
• Vision: To contribute to the development and internationalization of the Japanese sports industry to reach world-class levels.
• Website: http://www.blueutd.com/efc/