Blue United Corporation Relaunches “Sports Business Laboratory (SBL)” as a Cross-Industry Platform for Advancing Japan’s Sports Business 

NEW YORK, NY — Blue United Corporation (Headquarters: New York, NY; President & CEO: Takehiko Nakamura; hereinafter “Blue United”), a global sports business development company, is proud to announce the official relaunch of its sports business portal, “Sports Business Laboratory (SBL)” (URL: https://blueutd.com/sbl/), effective April 1, 2026.

Moving forward, Blue United will serve as the operating entity, organically integrating SBL with its multifaceted global solutions and practical expertise. Through active collaboration with partner companies, SBL aims to evolve as a “A knowledge-driven platform” dedicated to driving the Japanese sports business to a world-class level by providing high-quality information and fostering value creation.

■ Mission of Sports Business Laboratory (SBL)

SBL was established to lead the expansion and growth of the Japanese sports business. By ensuring that these advancements are effectively reinvested into sports teams, leagues, and various organizations, SBL aims to stimulate industry-wide growth and activate value co-creation with other sectors.

To contribute to an ecosystem where “People, Goods, Money, Information, and Community-based capital” circulate across industries, SBL will engage in various research, pilot projects, and the accumulation of expertise through its “Laboratory” activities. This includes strengthening existing sports revenue streams, developing new revenue sources, and visualizing asset value.

■ Background and Strategic Vision

To date, SBL has established itself as a unique specialized media outlet in Japan, featuring interviews with industry leaders, curated global news, and specialized case studies.

By consolidating operations under Blue United, SBL will transcend its role as a traditional media platform to strengthen its function as a “Laboratory” (a field for experimentation) directly linked to Blue United’s core business operations. By injecting real-world knowledge gained from Blue United’s global activities into SBL, we aim to build a robust platform that elevates the competitiveness of the Japanese sports market to a global standard.

■ Future Service Expansion and Development

The new SBL will continue to evolve its core content while maximizing synergies with Blue United’s various business domains and accelerating co-creation with partner companies:

• Returning Insights generated through Diverse Business activities to the industry: Converting “Real-world insights” from global frontlines into high-value content, including the hosting of the Pacific Rim Cup (an international professional soccer tournament), the operation of Blue United FC (soccer academy in New York), the professional esports team Blue United eFC, and international business development.
• Promoting Collaboration with Partner Companies: Expanding partnerships with corporations and organizations within and outside the sports industry to actively launch new business opportunities and joint projects.
• Deepening Sports Business Intelligence: Leveraging the systematization of various sports business principles to share the latest trends in the domestic and international sports industries.

■ Message from Takehiko Nakamura, President & CEO of Blue United Corporation

“By assuming full operational leadership on April 1, Blue United will deploy the extensive expertise and resources we have accumulated across global markets to evolve SBL into a more innovative and effective platform. Together with our partners and all stakeholders involved in sports, we are committed to building a cross-industry co-creation foundation that unlocks the true value of Japanese sports on the global stage.”

■ About Sports Business Laboratory (SBL)

URL: https://blueutd.com/sbl/

■ About Blue United Corporation

Based in New York and Tokyo, Blue United Corporation operates global sports businesses, including the hosting and management of the Pacific Rim Cup, the operation of Blue United FC in New York, the professional esports team Blue United eFC, and international business development. URL: https://blueutd.com/

Media Contact: Blue United Corporation Public Relations Email: info@blueutd.com