Blue United Supports Completion of Year 6 of the Pacific League Marketing x UMass McCormack Sport Management Program

Blue United Supports Completion of Year 6 of the Pacific League Marketing x UMass McCormack Sport Management Program

Blue United Corporation is pleased to announce the successful completion of the sixth year of the professional development partnership between Pacific League Marketing (PLM) and the UMass McCormack Sport Management Program at the University of Massachusetts Amherst.

Designed to support professional development and facilitate international knowledge exchange within the Japanese sports industry, the program has continued to evolve since its launch. Blue United has supported the initiative through program design, operations management, and faculty coordination.

Over the past six years, the program has evolved into a significant international professional development initiative within the Japanese sports industry, including one UMass faculty lecture that attracted more than 300 participants from across the six Pacific League clubs.

For the 2026 program, a new certificate-based online course was introduced, with approximately 250 participants expected to complete the curriculum. In addition, seven live courses were delivered throughout the year, providing sports industry professionals with ongoing opportunities to learn from leading academics and industry experts.

Blue United remains committed to creating opportunities that connect the Japanese and global sports industries through education, professional development, and international collaboration.