2024.10.30news
Interview with Mr. Yasuhito Hirota on SPORTS BUSINESS LABORATORY
In October 2024, we interviewed Mr. Yasuhito Hirota, Chairman and CEO, Representative Director, on “Social Value of Sports.”
In the first part of the interview, we explored his connection to sports and how he first encountered ASICS, delving into the company’s vision and how it drives its business strategy.
In the second part, Mr. Hirota discussed the goals behind their collaboration with Imabari Yume Sports, the potential that sports and the city of Imabari hold, and the essential mindset companies need to adopt to sustain their social contribution efforts.
SPORTS BUSINESS LABORATORY is here .
*Blue United Corporation and Deloitte Tohmatsu Consulting LLC have launched the SPORTS BUSINESS LABORATORY, which will promote research and demonstrations aimed at expanding the sports business in Japan, based on an alliance agreed to in February 2023, and have now begun full-scale activities.
For more information:
https://blueutd.com/2023/02/1204/