Red Bull Bragantino hosts “Yanmar Day” for the second consecutive year

Blue United provides comprehensive support from planning to implementation

New York – Blue United Corporation, which manages the partnership operations for Yanmar Holdings Co., Ltd. (Yanmar), fully supported the “Yanmar Day” title match held at the home game of Red Bull Bragantino, a team belonging to Campeonato Brasileirao Série A (Brazil).

In July 2022, Yanmar signed a multi-year partnership agreement through Blue United Corporation, becoming the first international partner in the club’s history. The “Yanmar Day” title match took place on Saturday, June 15, 2024, as Red Bull Bragantino hosted Juventude at their home stadium. The event, featuring various activations both inside and outside the stadium, captivated numerous fans and culminated in a 2-1 victory.

Following last year’s inaugural event, the second edition of this event expanded the range of activations, showcasing the intimacy of the partnership between the two organizations. For instance, on the day before the home game, the “YANMAR DAY eFootball Tournament 2024 Powered by Red Bull Bragantino” was held at the Red Bull House. This initiative, along with others, aimed to further emphasize the energetic and innovative brand images of both Yanmar and Red Bull Bragantino.

In addition, various activities were held inside and outside the stadium, including displays of Yanmar tractors and machinery, player escorts by children wearing Yanmar-branded T-shirts, and participation in a halftime PK challenge by Yanmar guests. The brand value of Yanmar was further enhanced through with logos displayed on the front and back of the game jerseys, stadium banners, Jumbotron and LED, and the distribution of co-branded bucket hats featuring both Yanmar and Red Bull Bragantino logos to attendees at Nabi Abi Chedid Stadium.

The success of the “Yanmar Day” for the second consecutive year underscores the value of this groundbreaking partnership. We are truly pleased that Blue United Corporation’s consistent support, from planning to execution, transcending cultural, linguistic, and time zone barriers across Japan, Brazil, and the United States, contributed to this success.

Blue United Corporation will continue to support this partnership, enhancing Yanmar’s brand value and further deepening the connection with Red Bull Bragantino.

Comment from Our COO, Javier Sanz Ortiz:
“We are incredibly proud of the results of Yanmar Day 2024, a collaboration that exemplifies the strong partnership between Blue United, Yanmar, Yanmar Brasil, and Red Bull Bragantino. This event showcases our commitment to innovation and our passion for helping brands and sports organizations grow and develop. At Blue United, we thrive on creating unique and impactful experiences, and Yanmar Day is a testament to what can be achieved when multiple organizations come together with a shared vision. We look forward to continuing our journey of fostering strong relationships and delivering exceptional projects.”

Reference News:
– Blue United Fully Supports Red Bull Bragantino’s “Yanmar Day” (July 24, 2023)
– Blue United Produces Concept Video for Yanmar and Red Bull Bragantino (March 5, 2024)