BLUE skies and blue seas have no borders.
BLUE United strives to combine Japanese spirit and Western learning while utilizing B.L.U.E.
to unify the sport of soccer globally.

Build new ideas and
create engaging opportunities
Leverage our robust global network
and experience
Unique solutions,
ideas and planning
Expand business,
possibilities, and globally
Unite the world
through soccer

Core Businesses


Takehiko Nakamura - President & CEO

Takehiko Nakamura
Prior to founding BLUE United, Nakamura served as an original employee with LeadOff Sports Marketing becoming an industry leader in developing business relationships between Western countries and the Asian continent. In this role, Nakamura worked with a variety of corporate and sports-related clients across a wide-range of properties. A few notable examples would be representing the Italian football legend Alessando Del Piero in Japan, and orchestrated one of the largest seven figure, multi-year partnership deals between New York Red Bulls and Yanmar in 2015.

In 2015, Nakamura was recognized by University of Massachusetts, Amherst, Isenberg School of Management, Mark H. McCormack Department of Sport Management's “Alumni-on-the-Rise Award”, designed to honor the achievement of select alumni who graduated in five to 10 years ago, and have already made a mark on the industry.

In 2017, Nakamura and Blue United Corporation were recognized by Tokyo New Business Conference "Chairman's 5th International Entrepreneur Award of Excellence", given to Japanese start up companies and entrepreneurs, who have established unique business models abroad, and set an example for others.

In addition, Nakamura is an adjunct faculty at Aoyama Gakuin University School of Global Studies and Collaborations, and also an invited lecturer at the Columbia University and ISDE's Global Sports Law and Sports Management Companion Program in New York City. He is also one of the only two FIFA-licensed Match Agents in Japan, serves MLS as a consultant in players and international relations for the Asian market, assists J.League (Japan Professional Football League) Human Capital as its international business development adviser, and manages Kashima Antlers F.C.'s New York Office as the club's Global Strategy Officer (GSO).
Prior to joining LeadOff Sports Marketing, Nakamura served as Director of International Business for Spanish La Liga powers Football Club Barcelona (FCB). At FCB, Nakamura was charged with overseeing the Asian, Oceania and North American markets. Nakamura helped launch the club's New York office and was responsible for major partnership deals, including the “2010 FCB China Tour.”

Nakamura graduated from the University of Massachusetts, Amherst in 2005 and shortly thereafter joined MLS to become one of the few Japanese nationals hired by a major professional sports league in the USA. In his role with the league's business and marketing arm, he was responsible for all Asian business and in 2008 successfully launched the Pan-Pacific Championship (PPC). During six years at MLS, Nakamura was the venue and project manager for over 150 international matches, including the Mexican National Team's U.S. Tour and the record-breaking FC Barcelona U.S. Tour.

Before moving to the USA, Nakamura worked at Yahoo! Sports Japan assisting major accounts like Coca-Cola during the FIFA 2002 World Cup. Prior to joining Yahoo! Sports Japan, Nakamura worked for the Japanese mega IT company NEC Corporation, as a member of the corporation's International Business Development Department, North American Sales Division.

Nakamura earned his Master's degree in International Sports Law in 2014 from ISDE (Instituto Superior de Derecho y Economia) based in Madrid, Spain, and his Master's Degree in Sport Management in 2005 from the Mark H. McCormack Department of Sport Management, Isenberg School of Management at the University of Massachusetts, Amherst. He is a 1999 graduate of Aoyama Gakuin University, where he earned a Bachelor of Science degree in Law. In his time at AGU, Nakamura was also a member of the university's men's soccer team, ranked 2nd in the nation.
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  • Tetsuya

    Tetsuya Okuda

    Senior Director

    Club Management,
    New Business Development

  • Ryotaro

    Ryotaro Yamamoto


    e-Sports, Research

  • Masahiro

    Masahiro Fukasawa


    Athlete Management


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